Saturday, July 23, 2016

What is the main purpose of the Multi-Channel funnel report?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is the main purpose of the Multi-Channel funnel report?

Which dimension is not included in the Adwords reporting section of Google Analytics?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which dimension is not included in the Adwords reporting section of Google Analytics?

When you create a new Channel Grouping in a view, you can

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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When you create a new Channel Grouping in a view, you can

Adding filters to a view in Google Analytics allows you to

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Adding filters to a view in Google Analytics allows you to

Adding filters to a view in Google Analytics allows you to

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Adding filters to a view in Google Analytics allows you to

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.

Which of the following is a benefit of using segments in your data analysis?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following is a benefit of using segments in your data analysis?

Which of the following is a benefit of using segments in your data analysis?

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

True or False: Once a view is deleted it cannot be restored.

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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True or False: Once a view is deleted it cannot be restored.

What does the time lag report indicate?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What does the time lag report indicate?

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

True or False: When you share a link to a custom report, you share the data in the report.

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True or False: When you share a link to a custom report, you share the data in the report.

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

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True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

What is the URL parameter that auto-tagging appends to an AdWords destination URL?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is the URL parameter that auto-tagging appends to an AdWords destination URL?

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

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Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success?

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Which of the following is an advantage of implementing Google Tag Manager?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following is an advantage of implementing Google Tag Manager?

True or False: The order in which filters appear in your view settings matters.

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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True or False: The order in which filters appear in your view settings matters.

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by:

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by:

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

What is an attribution model in Google Analytics?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is an attribution model in Google Analytics?

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports

You define a Destination URL goal by

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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You define a Destination URL goal by

Which of the following are possible uses of views within a single Google Analytics account?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following are possible uses of views within a single Google Analytics account?

The User ID feature is commonly used with which of the following website scenarios?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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The User ID feature is commonly used with which of the following website scenarios?

Why can AdWords clicks differ from Analytics sessions in your reports?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Why can AdWords clicks differ from Analytics sessions in your reports?

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Google Analytics can identify that two sessions are from the same user if

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Google Analytics can identify that two sessions are from the same user if

Which Analytics API allows you to access your Google Analytics account configuration data?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which Analytics API allows you to access your Google Analytics account configuration data?

Google Analytics can collect behavioral data from which systems?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Google Analytics can collect behavioral data from which systems?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Your Multi-Channel Funnel reports have no data. What is the most likely reason?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

What is an assisted conversion?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is an assisted conversion?

Which of the following would prevent URL destination goal conversions from being recorded?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following would prevent URL destination goal conversions from being recorded?

Which of the following would prevent URL destination goal conversions from being recorded?

What reports would you use to determine if you should consider expanding your advertising to new markets?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What reports would you use to determine if you should consider expanding your advertising to new markets?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

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Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

How would you track visitors coming from an email or newsletter campaign?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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How would you track visitors coming from an email or newsletter campaign?

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Which of the following questions can be answered using the goal flow report?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following questions can be answered using the goal flow report?

What is a benefit of using Google Analytics for Remarketing?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is a benefit of using Google Analytics for Remarketing?

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

When should you use manual tagging?

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When should you use manual tagging?

Which of the following could be measured by defining a goal in Google Analytics?

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Which of the following could be measured by defining a goal in Google Analytics?

Which report would you use to determine the % of your site traffic that has already been to your site before?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which report would you use to determine the % of your site traffic that has already been to your site before?

Which of the following metrics is available when Site Search tracking is enabled?

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Which of the following metrics is available when Site Search tracking is enabled?

Wednesday, March 30, 2016

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Why would it be useful to assign a value to your goal in Google Analytics?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Why would it be useful to assign a value to your goal in Google Analytics?

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Which of the following is not a required parameter in the URL builder?

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Which of the following is not a required parameter in the URL builder?

Which of the following is an advantage of implementing Google Tag Manager?

What does the Time Lag report indicate?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What does the Time Lag report indicate?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

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True or False: When a new view is created, it will show the historical data from the first view you created for the property.?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Which of the following is a hit type tracked by Google Analytics

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following is a hit type tracked by Google Analyticst?

Which of the following are possible uses of views within a single Google Analytics account

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

What is an attribution model in Google Analytics?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is an attribution model in Google Analytics?

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

You define a Destination URL goal by

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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You define a Destination URL goal by?

Which of the following metrics would most strongly suggest a poorly performing website?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following metrics would most strongly suggest a poorly performing website?

Adding filters to a view in Google Analytics allows you to

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Adding filters to a view in Google Analytics allows you to

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

True or False: The order in which filters appear in your view settings matters.

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

When you create a new Channel Grouping in a view, you can

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

When you create a new Channel Grouping in a view, you can

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

How would you track visitors coming from an email or newsletter campaign?

Tuesday, March 29, 2016

Auto-tagging is a feature that is used with which type of traffic?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Auto-tagging is a feature that is used with which type of traffic?

Google Analytics can collect behavioral data from which systems?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Google Analytics can collect behavioral data from which systems?

Which dimension is not included in the Adwords reporting section of Google Analytics?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

When should you use manual tagging?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

When should you use manual tagging?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success

Which Analytics API allows you to access your Google Analytics account configuration data?

The User ID feature is commonly used with which of the following website layouts?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

What is a benefit of using Google Analytics for Remarketing?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

What is a benefit of using Google Analytics for Remarketing?

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: & This report is based on N sessions.; You can adjust the sampling rate of the report by:

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: & This report is based on N sessions.; You can adjust the sampling rate of the report by:

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

What is the main purpose of the Mutli-Channel funnel report?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is the main purpose of the Mutli-Channel funnel report?

Which of the following is a benefit of using segments in your data analysis?

Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

What are UTM parameters?

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What are UTM parameters?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports

Which of the following questions can be answered using the goal flow report

True or False: When you share a link to a custom report, you share the data in the report.

True or False: Once a view is deleted it cannot be restored.

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

True or False: Once a view is deleted it cannot be restored.

Google Analytics can identify that two sessions are from the same user if

What is the URL parameter that autotagging appends to an AdWords destination URL?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

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What is the URL parameter that autotagging appends to an AdWords destination URL?

Which of the following is a hit type tracked by Google Analytics?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Which of the following is a hit type tracked by Google Analytics?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

What reports would you use to determine if you should consider expanding your advertising to new markets?

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

Which of the following is an advantage of implementing Google Tag Manager?

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Which of the following would prevent destination goal conversions from being recorded?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

Which of the following would prevent destination goal conversions from being recorded?

Which of the following metrics is available when Site Search tracking is enabled?

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

What is an assisted conversion?

Google Analytics IQ exam: Questions & Answers (updated for 2016).

Contact at : amarsinghinsights@gmail.com for further details

What is an assisted conversion?

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

Which of the following could be measured by defining a goal in Google Analytics?