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How would you track visitors coming from an email or newsletter campaign?
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
Which report would you use to determine the percent of your site traffic that has already been to your site before?
When you create a new Channel Grouping in a view, you can
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Adding filters to a view in Google Analytics allows you to
Which of the following metrics would most strongly suggest a poorly performing websitYou define a Destination URL goal by
Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
What is an attribution model in Google Analytics?
You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
Which of the following are possible uses of views within a single Google Analytics account
Which of the following is a hit type tracked by Google Analytics
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
The User ID feature is commonly used with which of the following website layouts?
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
What does the Time Lag report indicate?
Which of the following is an advantage of implementing Google Tag Manager?
Which of the following is not a required parameter in the URL builder?
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Why would it be useful to assign a value to your goal in Google Analytics?
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
Auto-tagging is a feature that is used with which type of traffic?
Google Analytics can collect behavioral data from which systems?
Which dimension is not included in the Adwords reporting section of Google Analytics
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
When should you use manual tagging?
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success
Which Analytics API allows you to access your Google Analytics account configuration data?
The User ID feature is commonly used with which of the following website layouts?
Google Analytics IQ exam: Questions & Answers
The questions and answers have been updated for 2016!
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