Sunday, March 20, 2016

Google Analytics IQ exam (updated for 2016).

If you are looking Google Analytic pass to Google Analytic exam, Contact at : amarsinghinsights@gmail.com for further details

Google Analytics IQ exam: Questions & Answers


The questions and answers have been updated for 2016!

  • How would you track visitors coming from an email or newsletter campaign?

  • Your Multi-Channel Funnel reports have no data. What is the most likely reason?

  • Which report would you use to determine the percent of your site traffic that has already been to your site before?

  • When you create a new Channel Grouping in a view, you can

  • Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

  • You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

  • You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

  • Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

  • You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

  • Adding filters to a view in Google Analytics allows you to

  • Which of the following metrics would most strongly suggest a poorly performing websitYou define a Destination URL goal by

  • Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

  • What is an attribution model in Google Analytics?

  • You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  • Which of the following are possible uses of views within a single Google Analytics account

  • Which of the following is a hit type tracked by Google Analytics

  • How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

  • Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

  • The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

  • Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

  • The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

  • Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

  • The User ID feature is commonly used with which of the following website layouts?

  • True or False: When a new view is created, it will show the historical data from the first view you created for the property.

  • Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • What does the Time Lag report indicate?

  • Which of the following is an advantage of implementing Google Tag Manager?

  • Which of the following is not a required parameter in the URL builder?

  • Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

  • Why would it be useful to assign a value to your goal in Google Analytics?

  • What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  • Auto-tagging is a feature that is used with which type of traffic?

  • Google Analytics can collect behavioral data from which systems?

  • Which dimension is not included in the Adwords reporting section of Google Analytics

  • What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

  • When should you use manual tagging?

  • Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success

  • Which Analytics API allows you to access your Google Analytics account configuration data?

  • The User ID feature is commonly used with which of the following website layouts?


  • Contact at : amarsinghinsights@gmail.com for further details

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